For small or medium-sized business, getting a leg up on the competition can be the difference between simply surviving and thriving. One way of doing this is by embracing virtualization. Many SMBs have used virtualization techniques to great effect, but implementing a change can be difficult and time-consuming.
For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google.