Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

How to use Snapchat for your business

How to use Snapchat for your business

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.

IG Stories: redefining online marketing

IG Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

Skype for Business and its benefits

Skype for Business and its benefits

Skype for Business (as hinted in the name), is the corporate-oriented version of Skype. Besides the snazzy title, Skype for Business possesses unique office applications that will benefit your company. Yet, many business owners pose the same question: how important is it to adopt Skype for Business? Here are three reasons that might help you embrace Skype for Business a tiny bit easier.

5 tips to build a better chatbot

5 tips to build a better chatbot

In today’s tech-centric world, the demand for new apps is overwhelming the supply. Whether due to simple curiosity or just plain excitement, people are usually drawn to chatbots. In time, however, novelty wears thin and people lose interest. This may be partially due to the fact that bots aren’t as engaging as we initially imagined them to be.